What is Digital Marketing?
Mia recently started a clothing store and she wants to promote her new business among the community. She told her family, and friends by distributing leaflets promoting her business. As using traditional marketing techniques was time-consuming and costly, she looked into other ways of promoting her business.
She decided to use her social media platforms to promote her business. She started creating content for her social media platforms such as Facebook and Instagram which already had many followers. She realized that using digital platforms made it easier to promote the business and she was able to attract new customers.
Similarly, many businesses and organizations today use the internet as a form of digital communication to promote their brand and attract new clients. Even though Mia used only her social media platforms, there are many other ways of marketing the brands digitally such as emails, websites, search engines, etc.
Digital marketing, also known as online marketing is the use of the internet to promote brands to attract potential customers. Marketing efforts that require the use of electronic tools and devices or involve digital communication are known as digital marketing.
Why is Digital Marketing important?
In the early days, people used to rely on billboard marketing, and television advertising to promote their products. But today if you look around many people are focused on their phones most of the time scrolling and exploring the internet.
Today people search online before buying a specific product. There are more chances of customers visiting you after doing some online research compared to traditional marketing. So if your brand or business is not present online, you will miss a lot of opportunities to increase your customer base.
Digital Marketing helps to increase brand awareness to a larger customer base or target audience. Compared to other traditional marketing methods which are time-consuming and costly. By using the right digital marketing tactics it is possible to attract large numbers of customers through social media and other digital platforms as people mostly spend time online.
As digital marketing tools are becoming very popular, it is now easy to experiment and try various marketing techniques. With the help of these techniques, you can be more creative and offer better customer service.
Moreover, digital marketing allows tracking and measuring real-time data on customer engagement including clicks, views, and impressions allowing us to understand the customer intent and improve the overall marketing strategy.
There a different types of digital marketing methods, let’s discuss a few.
Types of Digital Marketing
Below is a small summary of different digital marketing types. In future articles, we will be exploring these types deeply.
🔍 Search Engine Optimization (SEO): Search Engine Optimization improves the quality and quantity of a website. This increases the website’s visibility and ranking higher on search engines when people discover content online and drive more traffic. Learn 10 SEO Best Practices to Improve Your Website Ranking in this article.
📊 Content Marketing: The creation of content such as blogs, ebooks, webinars, and podcasts with the goal of increasing brand awareness and growth is content marketing.
📧 Email Marketing: Using emails, companies communicate with their audiences and potential customers to promote various types of content to build brand awareness and generate more sales.
📈 Social Media Marketing: Maintaining an online presence on social media platforms helps to drive traffic and build social trust. There are different channels such as Facebook, Twitter, LinkedIn, Instagram, TikTok, and many more. Depending on the business goals the right platform can be selected to promote your brand.
💸 Pay-Per-Click Advertising: This advertising method is used to drive traffic to your website or other digital platforms in the form of paid ads. Every time your advertisement is played, the publisher will be paid.